NOTIONS - Pinstripe Marketing Newsletter - Fall 2007
Resolve to Devote 'Quality Time' to Your Customers

Imagery of the passing year as a weary old man, and the coming 12 months as a smiling toddler, are common. For businesses, the symbolism is especially appropriate. As a healthy child should develop into maturity, business owners hope each new year brings growth to their companies. And business growth is often predicated on marketing. While promoting a company can't overcome a bad product or poor service (at least not in the long term), a well-devised marketing strategy can go a long way toward leveling the playing field within a competitive space. More...

Time to Get in the Spirit

As the holidays approach, we usually think about special connections with other people. We commonly think of friends and family first, but other relationships -- even those of a commercial nature -- may be very important as well.

Providers of professional services are unique in the level of intimacy they have with their clients. That's why confidentiality is so prominent in their codes of ethics. Doctors literally know their patients inside and out. Accountants are fully aware of their clients' financial situations. A person can tell his or her lawyer something that they can't be compelled to tell even the highest judge in the land. Now that's intimacy! More...


The Pinstripe Bookshelf

Pinstripe News
ZAG by Marty Neumeier

ZAG"When everybody else zigs, zag," is the primary message of Marty Neumeier's latest quick read about marketing. Anyone who has seen my presentation about branding knows that differentiation is key to establishing a memorable brand, and this book goes well beyond defining simple differences. This is a focused, practical guide that can be implemented by any size organization.

PINSTRIPE SPONSORS ZAGWEEK

Pinstripe Marketing is sponsoring ZAGZagweek in conjunction with the Tampa Bay Advertising Federation -- a high energy, three-day workshop where you'll learn how to bridge business strategy and design to build a "charismatic brand" and define your differentiators. Marty Neumeier, author of The Brand Gap and ZAG, will be on hand to present morning keynotes and afternoon critiques.

Mark your calendar - Zagweek will be held in Tampa Bay March 25-27, 2008. Watch the TBAF web site for registration and location details.

WELCOME!
We are pleased to welcome these clients to the Pinstripe family:

Hospice of the Florida Suncoast
Rapid Pathogen Screening
Schlesinger Law Offices
Xerox

And through our strategic alliance with Gideon-Cardozo Communications, we welcome Four Seasons Palm Beach and Beachside Resort & Conference Center in Key West.

CLIENTS IN THE NEWS
The Pinstripe PR team has been busy working on stories featuring our clients in the following media:

Anderson Cooper 360
ZAG
CNN
Good Morning America
CBS Early Morning
Associated Press
Chicago Tribune
New York Times
Miami Herald
Sun-Sentinel
St. Petersburg Times
Daily Business Review
and a variety of local ABC, NBC, CBS, FOX and Univision news programs

See what we can do for you!

McDONALD WINS PINSTRIPE SERVICE EXCELLENCE AWARDJessica McDonald
Ad 2 Tampa Bay's Communications Director, Jessica McDonald, received the 2007 Pinstripe Service Excellence Award. Presented annually, Pinstripe Marketing presents the award to the Ad 2 member who demonstrates the most outstanding contributions to the organization. More...


Pinstripe Marketing, Inc.
Professionally Tailored Marketing
727.214.1555
info@pinstripemarketing.com
www.pinstripemarketing.com

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