Trade shows are commonly understood as bazaars where exhibitors attempt to reach new customers by promoting their products or services via interactive displays and face-to-face conversation. These events are frequently huge and elaborate gatherings and every booth is striving for that “wow’” factor. With perhaps thousands of visitors — each of whom is a potential critic — participating in a trade show can be daunting for the inexperienced vendor. It may help to realize you’re probably already familiar with the basic mechanics.

You see, trade shows are the epitome of “meet markets.” Like the other variety, some people are looking to make a connection, some people are looking for a good time and some folks are just looking. As a seller, you’re obviously hoping to establish long-term business relationships. To that end, be sure to take along your confidence. Before they can believe you’ll be a good provider, prospects have to sense that you believe in yourself. More...

Pinstripe Marketing Certified as Woman-Owned Business

Pinstripe Marketing has been certified as a woman-owned business enterprise by the Women's Business Enterprise National Council (WBENC). Pinstripe Marketing’s official WBE status is a response to new expectations in the marketplace.

“Historically, WBE certification was only necessary to serve governments and other public agencies,” explained Pinstripe president, Ginger Reichl, “but in recent years, our clients and others in the private sector have made diversity, both in their own staff and among their vendors, suppliers and consultants, a significant priority. Because WBENC’s certification process is credible and comprehensive, our prospective clients no longer have the burden of conducting their own due diligence. When they hire a WBE-certified agency, like Pinstripe, they are showing their staff, board members, customers and the public that they are truly committed to diversity.”