NOTIONS - Pinstripe Marketing Newsletter - Summer 2008
Plan to Get Your Advertising Money's Worth

You have a something to offer. You have a message. You have a marketing budget. Now it’s time to do some media planning.

In choosing media for your promotional efforts, a very important consideration is how well a particular advertising vehicle will reach your target audience … at a level that will allow the investment pay off with increased sales.
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Celebrating 10 Years of Tailored Marketing

The Pinstripe team would like to thank our loyal and dedicated clients, vendors, suppliers and partners for 10 years of tailored marketing!


Project Spotlight

Pinstripe News

Trend Micro Worry-Free Security Launch at CMPXChange 08 CMPXChange is one of the IT industry's premier conferences where hundreds of manufacturers and resellers meet to view the latest products.

The Pinstripe team received a challenge from Trend Micro to generate buzz and excitement around the launch of their new Worry-Free Security.

In an effort to attract visitors to the Trend Micro demo room and their table in the expo, we created an original computer game - Whack-a-Virus - featuring a crew of nasty viruses.


As visitors completed the game and provided their contact information to be entered into a prize drawing, they received one of seven collectible buttons to wear on their name tags throughout the conference. The competition for the buttons encouraged attendees to return to the room again and again, giving the Trend team more opportunities to meet their customers and discuss the new products.

The project included:
Special thanks to creative director, Jeff Zampino, game designer, Pat Rooney, web developer, How Bowers, and project coordinator, Keri Younger, for making this project a huge success!

WELCOME!
We are pleased to welcome these clients to the Pinstripe family:

Acuity Solutions
American Building Calculations
ADMTwo
Centurion Center
Dreamkeepers Media
Frank Miller|Caglianone Miller & Anthony
Interlink Communication Systems
Wood Asset Management

REICHL NAMED BUSINESSWOMAN OF THE YEAR FINALIST
Pinstripe president, Ginger Reichl, was selected as a finalist for the 2008 BusinessWomen of the Year Awards, presented annually by the Tampa Bay Business Journal.

SARA VANWYK JOINS PINSTRIPE
Sara VanWyk has joined Pinstripe as a project coordinator intern for Fall 2008. Her responsibilities will include the management of the agency's pro bono campaign for a local non-profit, agency promotions, and account administration. Sara is a marketing major at the University of South Florida and will graduate in December.

THANK YOU KERI AND LATICIA!
Laticia Rolle and Keri Younger were fantastic additions to the Pinstripe team this summer and we appreciate their hard work and creativity.

Laticia is entering her junior year at Eckerd College, majoring in Business Management & Communications and minoring in Spanish. We are looking forward to attending one of her basketball games this fall!

Keri recently left for her first semester at Embry Riddle Aeronautical University where she is studying Meteorology and Communications.



We wish them both the best of luck!


Pinstripe Marketing, Inc.
Professionally Tailored Marketing
695 Central Avenue, Suite 150
St. Petersburg, FL 33701
727.214.1555
info@pinstripemarketing.com
www.pinstripemarketing.com

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