You've probably seen the commercial. A young man is having lunch at sidewalk café with his very pretty girlfriend. As she's talking to him, two lovely young women walk by, distracting the fellow to the point of leering. The girlfriend texts him a message calling him a pig.

The TV spot is funny because … well men are pigs (some of them anyway, and some women too!). Of course, most of the people reading this article would never behave so atrociously. We would never fail to appreciate the wonderful person we're already with. Or would we?

How much attention do you devote to your existing customers versus prospects? It's very easy to become so focused on new business development that we ignore the great catch right in front of us.

No one likes to feel unappreciated, but rather than sending you a nasty text-message, that customer will more likely decide to finally take that sales call from one of your competitors. And where does that leave you but frantically "wining and dining" a new prospect to bring a new business relationship to the level of the one you just lost. More...

CAMPAIGN FEATURES NAUGHTY PETS

Pinstripe selected SPOT (Stop Pet Overpopulation Together) as one of its 2009 pro bono clients. SPOT is a low-cost spay/neuter clinic located in Pinellas County.

The campaign included PR and materials for the clinic's grand opening, advertisements, social media profiles and a series of posters that highlight our pets'... well ... animal instincts.

WELCOME!

We are pleased to welcome these clients to the Pinstripe family

Anderson McQueen Funeral Homes
Data America
Kaddis Group | UBS Financial
Meridian Asset Services
Regenocyte Therapeutic
Transitions

PINSTRIPE WINS DISTRICT ADDY

After winning a Gold ADDY in the local competition in February, the new Pinstripe stationery package earned a Silver ADDY at the 4th District awards, which covers Florida and the Caribbean.

REICHL NAMED TO TAMPA BAY 100

Ginger Reichl was named to the Tampa Bay 100, a list developed by Tampa Bay CEO Magazine of 100 of the area's most influential leaders in business, community, and economic development.

She was also recently featured in a Tampa Bay Business Journal executive profile.

ZAMPINO AND WHITTAKER NAMED TO AAF BOARDS OF DIRECTORS

Jeff Zampino, creative director, and Tamara Whittaker, senior project manager, have been elected to the local chapter boards of the American Advertising Federation.

Jeff will serve as program director of the Tampa Bay Advertising Federation, responsible for planning and executing the chapter's monthly educational luncheons.

As vice president of operations of Ad 2 Tampa Bay, Tamara will assist with the management of the chapter.