What thoughts are stirred when you hear the term, “public relations?”

You might think of press releases. Or more imaginatively, maybe the image that comes to mind is a news conference — where a company spokesperson tries to put a positive spin on reports that their latest product is “unsafe for any use … and is hazardous as waste.”

Certainly such functions are aspects of PR. They are also quite different from what pops into our heads when someone says “advertising.” We almost instinctively think of multi-million dollar ads during the Super Bowl or perhaps loud radio commercials for a local car dealer.

But like its marketing cousin, PR’s every activity has one objective — to promote a brand image that will resonate with its target audience. More...

Tailored Marketing Presentations

Ginger Reichl, Pinstripe Marketing president, has several marketing presentations suitable for a variety of audiences.

Over the last year, she has been invited to speak to the US Chamber of Commerce at the FedEx Golf Championship, USF Small Business Development Center, Women Business Owners Leadership Conference, St. Pete Area Chamber of Commerce, Tampa Bay Association of Professional Coaches, Ad 2 Tampa Bay, University of South Florida, St. Leo University and Stetson College of Law.

If you are a member of an organization who needs guest speakers, e-mail Ginger for consideration.