B2B Marketing & Professional Services Marketing That Earns Trust
Your prospects don’t buy on impulse. They research. They compare. They involve committees. And they need to know you’re the right choice before they ever reach out.
At Pinstripe Marketing, we specialize in B2B marketing and professional services marketing for the IT channel, law firms, healthcare organizations, financial services, schools, architects, engineers, construction companies, and non-profits. We build integrated strategies that combine strategy, positioning, messaging, content marketing, and lead generation so you build credibility at every stage and convert more of the right prospects.
What makes B2B and professional services marketing different
- Longer decision cycles with multiple stakeholders
- Higher stakes and greater scrutiny
- Trust and expertise matter more than flashy creative
- Search visibility and thought leadership drive qualified leads
We craft marketing that fits how your buyers actually buy, with strategy, substance, and consistency from first impression to signed contract.
Recent B2B Marketing Posts
Our blog features articles with informative content about B2B marketing, case studies, and agency news. This is where we share our best marketing stories so you can get to know our business better and gain useful marketing insights for your own business. You’ll find relevant, engaging, and actionable content to improve your marketing.
FEATURED WORK
Cushman & Wakefield
Global Commercial Real Estate
Cott Corporation
Global Beverage Distribution
Leixir Dental Group
Changing Smiles
Shorecrest Preparatory School
Preparing Students for Bright Futures
St. Petersburg Endodontics
Quality Matters
Center for Architecture + Design (CA+D)
Bold New Design for Bold New Brand
Highly Responsive and Creative
“I have worked with Pinstripe for more than five years and consider them to be a part of my marketing team at Trenam Law. They have helped us with branding (logo design, collateral design), advertising and electronic communications. Ginger and the entire team at Pinstripe are highly responsive and creative. They have a keen ability to listen to my objectives and ideas, take them in and produce results that I could have never produced on my own. Not only do they deliver exceptional results, but they are also a pleasure to work with.”

Anne Z., Director of Marketing
Trenam Law
Channel Marketing Expertise
“Pinstripe Marketing has provided the Trend Micro Channel Marketing division with some of the best campaigns released to the reseller community and distribution sales force. I have recommended Pinstripe to some of my largest customers and have done work through CDW, Insight, Dell, Zones, PC Mall and others. Pinstripe has never let me down.”

Theresa M., Senior Channel Marketing Manager
Trend Micro
Effective Branding
“After researching and receiving proposals from several local agencies, we enlisted the help of Pinstripe to lead our company’s logo redesign, as part of a larger name change and rebranding effort. We are very happy we did! Nikki was an excellent project manager, and Evie provided us with great design options that resonated with the message, look, and feel we were aiming toward. We are constantly getting compliments from clients and partnering firms about the logo, and we owe that to Pinstripe. We would certainly recommend them for any rebranding services.”

Katie B., Marketing Director
Landis Evans + Partners
Enthusiastic, Highly Motivated and Extremely Supportive
“The Pinstripe Team was great to work with – enthusiastic, highly motivated and extremely supportive of the work we were doing. They listened and engaged with us in a number of creative ways to learn more about the unique culture and language of our organization and the messages we wished to convey. We told Pinstripe our vision and from our words they created attractive designs and layouts which provide a visual story of who we are, what we do and what we commit to our customers.
Though our project ended, our organization’s relationship with Pinstripe is ongoing – for they are always willing to assist, in big ways and in small.”

Betty O., VP of Planning
Suncoast Hospice
Trusted Advisors
“Being the leader of a lean team, and at a school in a new market, I was looking for help specifically with media relations. The Pinstripe PR team connected our school with various media outlets, garnering some highly visible coverage early in our business relationship. More than that, Ginger has become a trusted sounding board for our entire marketing program – from branding to media buying, event management to inbound marketing, and more. She has depth and breadth of experience, both within the marketing function and across industries, and she’s always looking to learn and share something new.”

Rachel B., Director of Marketing & Communications
Shorecrest Preparatory School
Responsive and Flexible
“The Pinstripe team is very responsive, flexible and helps us understand what we need – as opposed to what we may think we need. Their industry expertise is wide and varied, allowing us to evaluate strategies on several levels – what’s trending in our industry, what competitors are doing, what carries our core message. The Pinstripe PR team has a robust network and has arranged interviews and profiles in top tier media outlets, expanding our communication efforts. I would not hesitate to recommend Pinstripe Marketing.”

Debi H., Marketing Director
Macfarlane Ferguson & McMullen
Compelling Innovation
“Pinstripe Marketing served as our internal marketing team’s prime point-of-contact as Harvard Jolly Architecture looked to launch a new website. They successfully managed the entire process and collaborated well with our staff. Our new site has received great feedback internally, but more importantly has provided us with a number of qualified project leads in what is a visually-driven and reputation-based industry.
In addition to managing the process and development of our new website, they helped us create milestones for press announcements and successfully secured favorable coverage for our firm on numerous occasions.
The Pinstripe team was always consistent in making sure that both sides of the table were on the same page and keeping projects in motion. They also made sure they understood the unique challenges of marketing professional services.”

Mike V., Senior Marketing Coordinator
Harvard Jolly Architecture








